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the journey to tie dye

Our Story

When founder Sarah..

..had her son, she went looking for kids clothing that was cool, quality, and just a little bit different, but couldn't find much out there; which sparked an idea.....


Rad, Original & Made for Adventure


Founded in 2020, And And started as a way to make the clothing we couldn't find; clothing that wasn't only going to last a week on a very active child, reflected their personality and that was going to be one of a kind - because who wants to turn up to the playground in the same outfit..!  


Now we're a well loved brand that's the go-to for quality tie dye clothing both via our website and at in person markets around the North Island of New Zealand (you can't beat hearing ".....ooohh tie dye" as kids spot our stall) and have expanded out to include adults clothing too (well we were making it for ourselves, so why not share the love!)

 
As you've probably found if you've bought an at home tie dye kit from a big brand store, not all tie dye is created equal! Here at And And, all our products are driven by a focus on quality & durability without losing the excitement, uniqueness, and fun of tie dye - and we cant wait for you and the kids in your life to experience them!