..had her son, she went looking for kids clothing that was cool, quality, and just a little bit different, but couldn't find much out there; which sparked an idea...

Real good threads that are made to last

Founded in 2020, And And started as a way to create the clothing we just couldn't find – threads that could handle all the adventures of very active kiddos, reflected their vibrant personalities, and were guaranteed to be one-of-a-kind – because who wants to turn up to the playground wearing the same outfit..!

Since then, we've expanded and don't limit our tie dye just to the kids. It's for tie dye lovers whatever their age, stage or size. Now we're a well-loved brand that's the go-to for quality tie dye clothing both via our website and at in-person markets around the North Island of New Zealand (nothing beats hearing that excited "...ooohh tie dye!" as people spot our colourful stall).

As you've probably discovered if you've bought an at-home tie dye kit from a big brand store, not all tie dye is created equal! Here at And And, all our pieces are driven by our obsession with quality & durability without losing the excitement, uniqueness, and laid-back beach vibes of tie dye – and we can't wait for you and the kiddos in your life to experience them! 🌈✌️